An entrepreneur originally from Yarm has helped launch a British pet supplement business that uses algae- omega-3 rather than conventional fish oil.
Rhys Barker co-founded Köning & Ritter with Michelle Bateman, who is based in Lincolnshire. The company introduced its first cat products in October, with a wider range and a dedicated dog line also part of its plans.
A different of omega-3
The brand uses omega-3 ingredients derived from microalgae, which are a natural source of these fatty acids in marine food chains. Rather than using a bottle of oil or tablets, its cat supplements are supplied as powders intended to be mixed with food.
The initial range includes products marketed for joint mobility, skin and coat condition, and digestive support. These are the company's descriptions of their intended uses, not independently established that an individual pet will benefit from taking them.
The founders say they developed the formulations with veterinary consultancy and wanted a format that would be straightforward for owners to use. Barker described the idea as a way to rethink both ingredient sourcing and daily feeding routines.
From a regional connection to a national launch
The business is registered in Lincolnshire but has a Teesside connection through Barker. It is developing retail and distribution relationships as it prepares for wider sales.
Cat products were offered for early purchase through the firm's website in October. Product availability and the timetable for other ranges should be checked directly with the company.
Pet owners should speak to their vet about any supplements, particularly if an animal has an existing health condition or receives medication. Supplements are not a replacement for veterinary or .