Darlington Charity SJOG Changes Its Name

Darlington-based social care charity marks new chapter with The Do Good Charity name

Listen to this article2 min · Best available voice selected automatically

The organisation formerly trading as SJOG is adopting a simpler public identity while keeping its services, charitable registration and Darlington base.

By The Tees Editorial Desk · 10 November 2026

Need something explained?Tap a highlighted word, phrase or concept, or select any part of the article and choose Explain this.

A charity with eight decades of roots in Darlington has introduced a new public name as part of plans to make its work better understood.

Saint John of God Hospitaller Services, long known as SJOG, began trading as The Do Good Charity on 15 September 2026. Its legal name and charity registration remain unchanged, and its existing services continue.

A clearer name for longstanding work

The charity supports disabled and autistic people, people with complex care needs, older people and others who need specialist support. It says the old name was familiar to established partners but often told new audiences little about its purpose.

The change accompanies a running to 2030, organised around three commitments: Do Good, Do More Good and Do It Well.

Darlington remains central to the organisation, which has had its national headquarters in the town since 1946. Its work also reaches Middlesbrough, Stockton and other communities beyond Tees Valley.

The charity says it supports more than 1,800 people each month across 60 UK communities, with a of more than 500 colleagues. Its digital services also support people nationally.

Chief executive Paul Bott has described the new identity as a way to help more people understand what the organisation does and encourage wider involvement.

The charity's official guidance on the change confirms that existing agreements, support arrangements and its charitable purpose are not altered by the new public name.

For residents and service users already familiar with SJOG, the message is straightforward: the sign above the door has changed, but the organisation behind it has not.