International DJ Aline Rocha is set to perform at The Keys in Yarm this Saturday, 29 August, in a move that follows a successful push to reinvigorate the venue’s appeal to younger audiences.
The performance comes just days before Rocha travels to Ibiza to play for the renowned Glitterbox event at Amnesia, marking a booking for the Yarm nightlife spot.
The event follows the successful launch of a new club night dedicated to the 18-25s , which saw an attendance of more than 500 people. Organisers hope the dispels recent concerns that younger audiences are moving away from traditional nightlife experiences.
In response to the positive reception, the venue is planning a six-figure investment into its entertainment space. The business stated that the move is intended to adapt to shifting social habits by providing clearer incentives for patrons to visit.
The Keys remains focused on curating events to ensure the venue stays relevant in the changing local hospitality landscape.